Digital Patient Outreach


The Patient and Care Optimiser (PACO) is a technology solution built with general practice, for general practice. The product includes 4 main modules and allows the clinicians to:

  • Identify patient cohorts with our advanced analytics module
  • Communicate en-masse to these cohorts via sms and/or email with a single click
  • Automate the scheduling of appointments by allowing patients access to the scheduler application, taking away stress from reception phone lines
  • Provide ease of access for all patients through the virtual consultation module, enabling clinicians and patients to converse via web chat or video call

The product had been in development for 2 years before I began working at Blinx and the last version of this before we started from scratch can be seen here in my portfolio. However, as mentioned we did go back to the drawing board and what we created can really change general practice.



Head of UX/UI

Lead a team of designers on this project, starting with UX discovery, through to wireframes and finally into high fidelity prototypes.

User Flows

Previously there was an early release of comms hub in another application, however this was very complicated, looked quite dated in design and didn’t deliver the user experience I’d want my applications to do so. The first thing I did based on this software was work through some user flows to highlight where I felt the application should go. Below is an example of the work carried out.

Screen Sketches Workshop

At this point in the project we began workshopping some initial ideas for a stand alone comms hub. This was an exercise done over Microsoft Teams, whilst using the old AES version of comms hub (previously built for another project). Below are the designs we had after this meeting.

Low-Fidelity Prototype

After working through some initial sketches we began working on the lo-fi prototype, designed to test the user experience and flow of the application. At this point I pitched this to stakeholders and once approved began on high fidelity prototypes.

Product Ready High-Fidelity Prototype

After testing the low-fi ux and running a few scenarios here to see if we can seamlessly navigate throughout and build within the system, we then decided to focus on the UI. Working with the design system we were able to apply the branding to the design and finished with a communications hub that is intuitive, flows easily and looks great.