PACO: Advanced Patient & Practice Analytics


The Patient and Care Optimiser (PACO) is a technology solution built with general practice, for general practice. The product includes 4 main modules and allows the clinicians to:

  • Identify patient cohorts with our advanced analytics module
  • Communicate en-masse to these cohorts via sms and/or email with a single click
  • Automate the scheduling of appointments by allowing patients access to the scheduler application, taking away stress from reception phone lines
  • Provide ease of access for all patients through the virtual consultation module, enabling clinicians and patients to converse via web chat or video call

The product had been in development for 2 years before I began working at Blinx and the last version of this before we started from scratch can be seen here in my portfolio. However, as mentioned we did go back to the drawing board and what we created can really change general practice.


Head of UX/UI

Lead a team of designers on this project, starting with UX discovery, through to wireframes and finally into high fidelity prototypes.


I began working with product leads within the healthcare team at PACO, who had previously worked within General Practice as an Ops Manager, so I could gather user requirements. I began with User Personas, which helped me and my team understand the constraints within the NHS and what fears they had with our potential solution.

User Journeys

At the start of the project, stakeholders within my company outlined the acceptance criteria as well as a rough feature plan. This was done loosely as my UX research would likely highlight areas and features needed within PACO. So using the personas above and the feature plan set out, I then began working on the user journeys. Below are a couple of examples of the scenarios we tested.

User Flows & Site Maps

To test the interaction and potential flow of the product we were planning, I then drew out some user flows along with sitemaps to compliment the phased release plan.

Screen Sketches & Lo-fi Designs

After doing my research, gathering requirements and listening to what the user needs, I then used InvisionApp to do initial screen sketches of the module, closely followed by low fidelity designs in XD.

Further sketches were done for smaller detailed parts of the new system, such as new search functionality, new side bar organisation in grid views and dropdown designs. Below is a few examples of the ideation that went into this.

Production Ready Hi-Fidelity Design

Finally, once the lo-fi’s had been tested and internally approved, we knew the UX was right. This being the case, meant I could apply the design system styling to the design and work on the UI.